► Shows how to apply the principles of marketing within the hospitality industry. ► Covers e-marketing strategies for all types of hospitality businesses. ► Describes the impact that the internet has had on both marketing and hospitality.
► Provides an overview of the strategies and tactics of hospitality asset management. ► Focuses on hotel and resort property. ► Discusses the role of benchmarking in hotel asset management.
► Explores the intricacies of quality guest service with solid and proven concepts across the industry. ► Adopts a general approach that incorporates various thoughts from different parts of hospitality industry. ► Discusses issues and myths about customer service with concepts that are solid and proven in the industry.
► Gives a broad introduction to the world of green hospitality. ► Provides hotel management services. ► Focuses on green practices in hospitality industry.
►Presents chapters and cases on topics such as travel and tourism in global context. ►Develops a critical view of the management theory and the traditional theories in hospitality. ►Enhances skills to reap great opportunities in managing hospitality operations globally.
Presents chapters and cases on topics such as foundation and development of hotel industry. Covers crucial areas of the hotel industry. Enhances skills to reap great opportunities in managing hotel industry.
•• This edition is designed to match the specification of the subject and is designed to reinforce exactly what the students need to know. •• Describes new technologies used in food production such as gene technology, farming technology and robots, nanotech, packaging, and discusses the implications of using these technologies. •• Covers all aspects of containment technology in …
► Presents the fundamentals of food styling. ► Focuses on the development of skills and the techniques and equipment required to improve presentations of food. ► Uncovers the tools and tricks need to style and create delicious food photos.
► Presents the fundamental concepts of food science and nutrition. ► Focuses on those aspects of food science and nutrition that are of particular importance to catering. ► Discusses the methods for planning nutritionally balanced meals for all ages.
► Discusses basic menu planning, and principles and methods of cooking. ► Covers all aspects of food production, including basics of all kitchens, modern kitchen equipment, layout and basic cuts. ► Enhances skills to reap great opportunities in managing food production operations globally.