SKRIPSI

ANALISIS STRATEGI PEMASARAN DALAM MEMPERTAHANKAN KEPUASAN KONSUMEN PADA CHA-CHA CAKE DALAM PERSPEKTIF EKONOMI ISLAM

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Marketing strategy is a seriesLong-term goals and suggestions of a business in the face of business competition. A clear and firm strategy in implementing a marketing strategy greatly influences the continuity of a business. This study aims to analyze sharia marketing strategies in increasing customer satisfaction in the number of Cha-cha Cake businesses in the city of Prabumulih. This research using a qualitative descriptive approach with data collection techniques through observation and interviews. The results of this study revealed that the sharia marketing strategy used in Cha-cha Cake to increase customer satisfaction are product strategy, price, promotion, and distribution/distribution. In its application, the strategy undertaken is in accordance with Islamic law because it imitates nature Islamic marketing. Then for the factorsupporters in implementing sharia marketing strategies at Cha-cha Cake, namely quality products, trust customers and good service. As for the inhibiting factors in implementing the sharia marketing strategy at Cha-cha Ceke are raw material suppliers and the absence of business outlets.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2X6.3 RIS a

Penerbit

: PROGRAM STUDI S1 EKONOMI SYARIAH FAKULTAS EKONOMI DAN BISNIS ISLAM UIN RADEN FATAH PALEMBANG., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

EKONOMI ISLAM

Info Detail Spesifik

NIM 1910602040

Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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