Science journalism in Egypt reffects the way science is taught, perceived and practiced in the country. Online publications cover science and technology in different ways. Yet, all of them rely on translators as most of the science stories are sourced from foreign outlets. This paper looks at how science is covered in the top publications online and argues that in the digital age new skills and approaches are required to address a younger generation who did not grow up reading newspapers in the morning. They are accustomed to smart phones, tablets, game consoles, and multimedia. Edutainment remains a diffcult term to translate into Arabic despite its relevance. The paper calls for innovative approaches to change the current attitude towards science. Ultimately the paper proposes an alliance between the colleges of science, translation, and mass media: audiovisual translation holds the key to a robust online presence.