This article examines the potential collaboration between Netflix and the Korean gaming
industry and how it could impact the Korean Wave. Using the concept of transversality, it
explores hypothetical directions of collaboration that could create a new facet of the
Korean Wave, called Transversal Korean Waves. This collaboration could blur the
boundaries between virtual and physical reality, integrate content and form into a
metaverse, and establish a new digital economy and ethics. This study also contends that
this new wave challenges the notion of cultural product ownership and encourages
collaboration across boundaries. The article concludes that transversal Korean Wave’s
sociocultural implications lie in rediscovering cultural marginalities that were left out in
the fast adaptation to universality.