Dubai is a metropolitan city that attracts many foreigners due to its growing
economy and tourism. When many non-Muslims observe the Islamic culture and
lifestyle, they become interested in learning more about the faith. This research
focuses on non-Muslims and new Muslims in Dubai and how information about
Islam is disseminated to them. It also examines the challenges they encounter
when searching for information. Though the researcher employed a mixed-methods
approach, this study highlights the quantitative analysis. A total of 541 survey
responses were collected from expatriates residing in Dubai, UAE; their demographic profile was analysed, especially in relation to their media use. The research
discovered that respondents had limited access to Islamic information and received
minimal clarity on Islamic faith. The results also indicated their preferred choice of
medium and sources, hence a media model was created covering radio with digital
media to broadcast information for specific residents who were interested to learn
about Islamic faith.