This study aims to identify Jordanian journalists' awareness of the basic concepts of journalistic professionalism by addressing four sets of media quality standards, as abstracted from several studies. Notable among those sets are journalistic content standards, the performance quality standards of newsrooms, institutional standards, and standards of news selection. Furthermore, the study attempts to identify the difference between an awareness of specific standards of professionalism and quality, and a realization of media institutions' actual practices. The responses of 200 journalists revealed a reasonable awareness of the basic concepts of quality and professionalism. However, there was a gap between Jordanian journalists' ­realization of quality and professionalism standards and media institutions' actual applications of those standards. By way of concluding, this study recommended that media institutions should adopt quality concepts. In addition, they should bridge the gap between standards and actual media practices by means of independence protection; separation between ownership and editing; and restraining external intervention. Also, media institutions should work towards increasing the level of their performance quality with respect to localism standards, their use of sources, pluralism, accuracy, social responsibility, criteria of news selection, and preparing relevant guidelines.