The new educational system with a technology orientation has multimedia, interactive presentations, hypertext, internet and usergroups as developmental tools for education. Schools and colleges hastening to adopt technological sophistication may be forgetting the basis of change; student satisfaction and the most important person in the system - the instructor. The instructor may feel that he/she is a victim of change and may resist it. This paper articulates the behavioral challenges facing the drive towards multimedia instruction and suggests ways in which to over-come instructor phobia. We introduce a typology of personal roles relating technology awareness to technology use in classrooms as a starting point in understanding instructor phobia. We also suggest generic strategies for instructors with varying levels of technology awareness.