Gaya APA

Arens, W, F, A, W, F., Schaefer, D, H, S, D, H. (2007). Essentials of contemporary advertising.-- . America: McGraw-Hill.

Gaya MLA

Arens, William, F., Arens,, William, F.., Schaefer, David, H., Schaefer,, David, H.. "Essentials of contemporary advertising.--". America: McGraw-Hill, 2007. Buku.