APA Style

Arens, William F. Arens, William F., Schaefer, David H. Schaefer, David H.. (2007). Essentials of contemporary advertising.-- . America: McGraw-Hill.

Chicago Style

Arens, William F. Arens, William F., Schaefer, David H. Schaefer, David H.. Essentials of contemporary advertising.--. America: McGraw-Hill, 2007. Buku.

MLA Style

Arens, William F. Arens, William F., Schaefer, David H. Schaefer, David H.. Essentials of contemporary advertising.--. America: McGraw-Hill, 2007. Buku.

Turabian Style

Arens, William F. Arens, William F., Schaefer, David H. Schaefer, David H.. Essentials of contemporary advertising.--. America: McGraw-Hill, 2007. Buku.