Gaya APA

Passikoff, R, P, R. (2006). Predicting market succes : new ways to measure customer loyalty and engage cousumers with your brand.-- . New Jersey: John Wiley & Sons.

Gaya MLA

Passikoff, Robert., Passikoff,, Robert.. "Predicting market succes : new ways to measure customer loyalty and engage cousumers with your brand.--". New Jersey: John Wiley & Sons, 2006. Buku.