Gaya APA

al.]., O, C, W, J, O, C, W, J, [. (2006). Marketing Strategy : a decision - focused approach.-- (Ed. 5.--). America: McGraw-Hill.

Gaya MLA

al.]., Orville, C., Walker,, J, Orville, C., Walker,, Jr..., [et.. "Marketing Strategy : a decision - focused approach.--". Ed. 5.-- America: McGraw-Hill, 2006. Buku.