Gaya APA
Perreault, W, D, P, W, D. (2005).
Basic marketing : a global-managerial approach.-- (Ed. 15.--).
America:
McGraw-Hill.
Gaya MLA
Perreault, William, D, Perreault,, William, D..
"Basic marketing : a global-managerial approach.--".
Ed. 15.--
America:
McGraw-Hill,
2005.
Buku.