PENGARUH HARGA DAN FASILITAS TERHADAP LOYALITAS KONSUMEN UNTUK MEMILIH PENGIN…

This research is motivated by the development of hotels in Indonesia, especially in the city of Palembang. Relatively cheap prices and good facilities are one way to create consumer loyalty. The problem formulations in this study are 1). Does price affect consumer loyalty to choose lodging at Oyo Hotel Triantama Syariah Palembang? 2). Does the facility affect consumer loyalty to choose lodging …

PENGARUH PEMASARAN DIGITAL, INOVASI PRODUK DAN KUALITAS PRODUK TERHADAP KINER…

Edisi

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ISBN/ISSN

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Deskripsi Fisik

xviii,183hlm.;25cm

Judul Seri

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No. Panggil

658.8 FIT p