Audience-driven Web design: an application to medical Web sites. (Case Histor…

Audience analysis methodologies are sometimes downplayed by technical communicators as "anti process," with the preferred method being what one researcher has called a "just do it" approach to document production (Hayhoe 2000, p. 468). Even those technical communicators who realize the benefit of audience analysis only occasionally take the time to identify audience demographics up-front and ra…