Deals with four key components of merchandising: buying, planning, managing, and controlling. Discusses exploration of a buyer’s challenging role and the rich, analytical role of a merchandiser. Focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines.
► Provides a comprehensive, state-of-the-art review of business-to-business marketing. ► Examine the distinct challenges of the business-to-business marketplace. ► Provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing.
► Focuses on business intelligence and analytics for enterprise decision support. ► Presents practical insights for planning and implementing business intelligence and analytics. ► Deals with the fundamentals of the subject through problem solving technique along with review and objective type questions.
Provides a solid foundation in the field of finance. Offers essential guidance on financial markets and institutions, corporate finance, portfolio management, and risk management. Explains concepts in various areas of finance and business funding.
► Provides a conceptual framework of the various aspects of business environment. ► Explore all the issues which are critical to understanding the business environment. ► Explores the major aspects of contemporary business organizations, including corporate governance and business ethics.
► Presents concepts and applications of business analytics models. ► Developing integrated strategic, tactical and operational manufacturing and distribution plans. ► Shows how big data can improve manufacturing.
Presents the chapters to turn data into above-market growth. Shows you how to understand and implement a sound marketing analytics process. Discover how big data analytics is being used by marketing departments to predict what customers will buy or need in the future.
► Introduces the fundamentals of behavior analytics. ► Consider whether ordered or unordered analysis of behavior will guide approach to fulfilling business goals. ► Presents behavior analytical methodology.
Covers the essential concepts of management. Focuses on the most important management theories and concepts. Discusses the nature of managerial work.
This edition guides reader from theory and basic principles to practical skills development to the application of those skills in everyday encounters. Each chapter in this edition is designed to layout a step by step process in learning and applying basic assertive communication skills. This book will meet the demands brought about by the changes in role from the student to managerial respo…