► Presents new and innovative research and developments in the field of accounting and financial management. ► Covers the effect of legal and regulatory requirements on the financial performance of banks. ► Provide a focused understanding of today’s corporate finance and financial management.
Provides an introduction to the marketing of travel strategy, market segmentation, the business environment, marketing research as well as marketing planning. Provides thorough and succinct coverage of marketing theory specific to the tourism industry. This edition is aimed at anyone seeking to promote a tourist “product” or service.
•• Covers the tools hotel and restaurant managers need to be competitive in this new era the skills to manage resources administer assets, and manage all of the technical operations of a busy hospitality department. •• Discusses the duties of hotel and restaurant managers, and offers guidelines on how to succeed in a new position. •• This text gives students and professionals an…
•• Presents emphasis on applying theory and management strategies, as well as providing updated material on select-service hotel front office operation. •• Intended to cover all relevant aspects and issues related to front office operations •• This book is designed for all students of hospitality and tourism management, gives a modern approach to front office operations and mana…
Provides students and food managers with a wealth of comprehensive resources and the specific tools they need to keep costs low and profit margins high. Gives readers the means to ensure customer satisfaction and produce acceptable profit margins. Presents emphasis on practical activities that managers in food service operations of all sizes can use to plan and control their operations.
•• A comprehensive guide to special event production resources look deep behind the scenes of an event and dissects what it is that creates success. •• Focuses on the role of event managers and their diverse responsibilities through each phase of the event planning process. •• A must-read that will provide you with the tools needed to produce a profitable event.
Cover all aspects of setting up a bar, its decoration, stock of products manpower planning, guests and customer handling, wine making and spirit making. Deals with the areas that a bar manager can control and fix to make their bar legally safer. This text has been designed to support the bar and beverage skills of students and professionals.
► Explores the techniques of wine production in the vineyard and winery. ► Contains detailed information about production, bottles, regions, basically everything that is worth to know about wine. ► Enhances the knowledge base and skills of wine industry personnel.
This revised edition will introduce the knowledge and skills for those studying and/or working in Travel and Tourism or Hospitality Industry to interpret and convey information in response to workplace requirements. •• This edition covers how to manage the travelers request for pre to post trips. It presents information about necessary travel documents and arranges reservations for travel…