•• The book is a comprehensive and fully developed textbook on customer relationship management. •• Explores a wide-ranging treatment of the strategic and tactical aspects of customer relationship management as we know it today. •• It will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and s…
•• Provides a comprehensive introduction to the fundamentals of business management. •• illustrates good business practices and management to help the reader run a successful business. It covers safe working and fair employment practices. •• This is an essential guide to the business management students and professionals the success of a business.
► Describes various techniques used in human resources planning. ► Provides the tools for HR planning and forecasting and matches corporate strategies with specific HR practices. ► Discusses the various dimensions of human resource management
► Presents overview of HR analytics. ► Explores how companies are using advanced analytics in HR. ► Examines the challenges of human resource analytics as well as the benefits of building an effective human analytics practices.
This updated edition covers the different skills at the various levels of management in order to accomplish their management task. The book gives readers the industry know-how and the management skills needed to thrive in all aspects of the hotel management. This book is comprehensive guide for hospitality management students to understand key management concepts as part of the complex and …
► Provides fact-based, field-tested analytic strategies. ► Deals with the handling of vast amounts of point-of-sales data, inventory data, payment data, and much more. ► This text is practical, topical and challenging.
► Describes the basics of entrepreneurial business management. ► Presents complex economic, financial and business concepts in a manner easily understood by a variety of students. ► Discusses the various types of entrepreneurs and entrepreneurial ventures
► Focuses on the fundamentals of ERP and details methods of implementing ERP systems. ► Deals with the ERP modules and their interrelationships. ► Provides an understanding of enterprise systems and their impact on business processes.
► Provides an integrated approach, an in depth study of all related issues. ► Contains all the underpinning factual information required to prepare a successful business plan. ► Teaches students how to market themselves effectively in today’s competitive professional environment.
Shows leaders at all levels how to build relationships that support collaboration and drive meaningful performance improvement. Understand what employee engagement really means, how it can help your organization and how to create and maintain an engaged workforce. Grounded in engagement theory and an understanding of psychology combined with practical tools, techniques and diagnostics.