► Discusses the key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. ► Examines legal and business issues of e-commerce. ► Describes a systems-development life-cycle approach to developing successful e-Commerce system.
► Discusses the fundamentals of digital marketing. ► Provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. ► Deals with key topics in detail, including: search marketing, social media, mobile marketing, customer engagement and digital marketing strategies.
► Provides comprehensive and up-to-date coverage of the fundamentals of database system. ► Focuses on building database applications by emphasizing on concepts that are the foundation of database processing. ► Addresses issues related to managing data across a database system.
► Covers all important issues that relate to budgeting and affect company profitability. ► Comprises an up-to-date overview of the statistical analysis of cost-effectiveness data. ► Presents an overview of statistical methods used in the analysis of cost-effectiveness data.
► Offers a basic level of understanding of the core theories in the study of global markets. ► Provides a truly international and comparative perspective to the study of marketing. ► Examines the effect of the global financial crisis on global marketing strategy.
► Explains the principles and theories of construction project management. ► Provides useful practical tips for managing a construction project. ► Discusses the contemporary management processes and strategies.
► Introduces the concept of compensation and reward management. ► Discusses about the strategic perspective of compensation management. ► Offers a practical exploration of methods and procedures involved in establishing and administering a compensation system within organization.
Deals with four key components of merchandising: buying, planning, managing, and controlling. Discusses exploration of a buyer’s challenging role and the rich, analytical role of a merchandiser. Focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines.
► Provides a comprehensive, state-of-the-art review of business-to-business marketing. ► Examine the distinct challenges of the business-to-business marketplace. ► Provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing.
► Focuses on business intelligence and analytics for enterprise decision support. ► Presents practical insights for planning and implementing business intelligence and analytics. ► Deals with the fundamentals of the subject through problem solving technique along with review and objective type questions.