E-Book

Measuring Marketing Performance; Marketing Metrics. (EBOOK)

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Marketing metrics exist for a reason. Metrics give the ability to track the progress and measure the success of a business. This book deals with an applied and data-driven approach to understanding how firms make decisions about marketing investments. The book will focus on the strategic value of marketing initiatives and provide students with the theoretical frame works for marketing analytics.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.81 ZAC m

Penerbit

Kanada : Bibliotex., 2021

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

9781984658234

Klasifikasi

658.81

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

Zaccheo Pittillo

Versi lain/terkait

Lampiran Berkas

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