The image of a nation is crucial in the conduct of international relations. Every nation is increasingly concerned about its image, due to which it is increasingly investing into its public diplomacy. Public diplomacy, broadly understood as a country's engagement and communication with foreign publics, has become one important part of a country's overall diplomacy in recent years. Interrelated changes in politics, international relations, and mass communication have greatly expanded the media's role in diplomacy. This book examines the concept of new public diplomacy including case studies from different countries, in order to offer a systematic assessment of policy and practice in the early 21st century. This book will be of essential reading for students and policy makers dealing with the areas of diplomacy, politics, international relations and conflict studies.