This study aims to: 1) To analyze the influence of Islamic business ethics on consumer satisfaction, 2) To analyze the effect of location on customer satisfaction, 3) To analyze the effect of service quality on consumer satisfaction, 4) To analyze the influence of Islamic business ethics, location, quality service to customer satisfaction. The population in this study were 100 respondents, the sampling method used was accidental sampling method, the data collection technique used a questionnaire containing 26 statement items measured using a Likert scale 1 to 5 with data analysis techniques validity test, reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination test. The results of the research data analysis using multiple regression analysis with IBM SPSS Statistics 23 results obtained by multiple linear regression, namely Y = 1.581 + 0.202 X1 – 0.010 X2 + 0.523 X3. Partially based on the results of the t-test of the Islamic business ethics variable (X1), the value of tcount = 3.908 which means tcount> ttable (3.908>1.98447) with a significance of 0.000 ttable (5.842>1.98447) with a significance of 0.000