SKRIPSI

PENGARUH STRATEGI PELAYANAN,KUALITAS PRODUK,DAN CITRA MEREK TERHADAP KEPUASAN NASABAH PT.ASURANSI JIWA SYARIAH AL AMIN DI MASA COVID 19 KOTA PALEMBANG.--

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This study entitled the influence of service strategy, product quality and brand image on customer satisfaction of PT Asuransi Jiwa Syariah Al Amin during the Covid-19 period in Palembang. This study aims to determine the effect of service strategy, product quality and brand image partially and simultaneously on customer satisfaction at PT Asuransi Jiwa Syariah Al Amin in Palembang. This study uses example data with a quantitative approach. The population in this study were customers of PT Al Amin sharia life insurance in Palembang. Determination of the sample using the slovin method and obtained 100 customers who were sampled in this study. The analytical methods used in this study are validity and reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing using IBM SPSS statistics 25 analysis tools. The results of this study indicate that simultaneously service strategy, product quality, and brand image have a positive effect on customer satisfaction. Service strategy variables and product quality have a positive and significant impact on customer satisfaction at PT Asuransi Jiwa Syariah Al Amin. And the brand image variable has a positive but not significant effect on customer satisfaction of PT Asuransi Jiwa Syariah Al Amin during the Covid-19 period in Palembang city. Keywords: service strategy, product quality, brand image, customer satisfaction.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.3 WAH p

Penerbit

: ., 2022

Deskripsi Fisik

XXIV,116 HLM:25 CM

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

658.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

WAHYU PRATAMA ARDIANSYAH

Versi lain/terkait

Lampiran Berkas

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