SKRIPSI

PERILAKU KONSUMTIF BELANJA ONLINE PADA IBU RUMAH TANGGA SELAMA PANDEMI COVID - 19 DI DESA TALANG KEMANG.--

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This study aims to determine the consumptive behavior of online shopping among housewives during the covid-19 pandemic in Talang Kemang village, and the factors that influence consumptive behavior in online shopping. The method used in this study is a qualitative method with a phenomenological design. The subject selection technique used purposive sampling with the criteria of married women, living in the Talang Kemang village area, conducting online shopping transactions for approximately one year, willing to be research subjects. Methods of data collection using interviews, observation and documentation. The results of this study generally show that the three subjects experienced an increase in online shopping transactions during the COVID-19 pandemic. With the various ease of access and the advantages of online shopping, the consumer behavior of online shopping has emerged on the subject. Subjects make online shopping transactions not only to fulfill needs, but online shopping subjects based on liking, shopping because of product packaging, shopping because of advertisements and advertising models, and shopping because of the influence of promos and prizes. Furthermore, the factors that influence the consumptive behavior of the subject's online shopping come from environmental factors and factors from within the subject itself. Keywords: Consumptive Behavior, Online Shopping, Covid-19 Pandemic

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8392 PAS p

Penerbit

: Fakultas Psikologi UIN Raden Fatah Palembang., 2022

Deskripsi Fisik

XIX , 128 HLM ; 28 CM

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

658.8392

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PSIKOLOGI KONSUMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

PASA TIARA

Versi lain/terkait

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