As a result of technological advances and globalization, the role of media as a source of information has become increasingly fraught with challenges. Journalism and mass communication are at a crossroads. Both the medium and the profession of journalism have had to innovate to meet the demand of an increasingly complex global information market. Traditional news media has transitioned from print to online, facilitating wider readership and immediate broadcasting. Access to information via the internet is more widespread and has played a major part in the developing world. In an era of citizen journalism, the relevance of traditional journalism and mass communication has had to be reevaluated; professional journalists have found themselves increasingly marginalized and have had to adapt. As a whole, journalism and mass communication will continue to have to adjust to meet the rapid changes in global news consumption and information technology.