Mass Communication and Journalism are undergoing tremendous changes in the 21st century. The mass media, which basically started many hindered years ago in the form of newspapers, has come a long way. This new text traces the common themes in the long and multifaceted history of communication. The book deals with historical perspectives of mass communication, advertising, radio, television, effects of media and development. The book provides students of communication, media, and journalism or any other with a robust intellect of how mass media touch society functions.