Mass media is a significant force in modern culture and society. Mass media is communication— whether written, broadcast, or spoken— that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth. Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The mass media has evolved significantly over time. This textbook covers the different platforms for mass media and the influence that mass media has on society.