This book provides an overview on the social scientific process by asking if theories exists to explain personal observations in politics and the media and if there is evidence to support the theories. The role of the mass media (MM) in influencing mass and class behavior has been a central concern among critical writers, especially since the turn of the Twentieth century. Debates and studies on the MM have focused on its political bias, ownership and links to big business, relationships and ties to the state, relative openness and diversity, promotion of wars and corporate interests among other major issues affecting the relations of power, wealth and empire.