The writing of this book is based on the major economic principles. The major economic methodologies and literature has been put into use in the book making them relevant in giving explanations to a vast number of issues in retailing and distribution. An attempt has been made to handle individual topics in the book independently and in an ascending order; from simple to complex, giving the learner friendly and convenient approaches to the major content in the book. The main purpose of this book is to highlight the existing segments in the retail industry and provide explanations to some of the niches.