ERG theory has been widely used in modern management, and plays an important role. This article will discuss the
application of ERG theory in the management of colleges and universities We hope that by analyzing and drawing lessons from
successful experience in enterprise management, ERG theory applicationcan be the more fair and reasonable and efficient
management model of colleges and universities. First the related basic knowledge of ERG theory should be understood and then
fully analyzed, and it plays a good role in work. Happiness model is established based on the theory of ERG. The basic ways of
management model based on the theory of ERG is found. Namely it primarily focuses on the present situation of the managers, and
analyzes ERG need by managers, and then explores the methods to meet the demands by managers, to finally form a series of
management strategies and patterns. The innovation in this paper is that the management model of colleges and universities not
only contains the teachers and students, but also covers the logistics services personnel, management personnel and the personnel.
The current staff in colleges and universities is involved at the same time.