Artikel Jurnal

Pioneering e-sport: the experience economy and the marketing of early 1980s arcade gaming contests (e-journal)

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This article sets out to historicize the development of e-sport (organized competitive digital gaming) in the early 1980s using three new conceptual frameworks. We identify e-sport as an accompaniment of the broader embryonic gamer culture, a hallmark of the "experience economy" concept, and as a succession of consumer practices whose development was coterminous with the rise of event marketing as a leading promotional business strategy. By examining the origins of e-sport as both a marketized event and experiential commodity, we see this period as a transitory era bridging different phases in the areas of sports, marketing, and technology, resulting in the expansion of competitive cyberathleticism.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

: University of Southern California, Annenberg School for Communication & Journalism, Annenberg Press., 2013

Deskripsi Fisik

Los Angeles

Bahasa

English

ISBN/ISSN

1932-8036

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol. 17

Subjek

market economy

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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