This article analyzes the production and popularization of current iconic televisual fictions from a cultural economic point of view. It argues that postconsensus shows, where social meanings are renewed rather than reproduced, are both symptom and cause of the emergence of a new type of media landscape, where the cultural articulation of the dynamics of exclusion and incorporation are key. The article defines and provides evidence of these dynamics in relation to the main economic trends of the industry and considers the potential future of this trajectory in the context of the Internet culture