Artikel Jurnal

Technology-enabled interactions in digital environments:a conceptual foundation for current and future research. (E-Journal)

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The expansive scope of articles featured in this Special Issue on "The Future of Technology in Marketing" is impressive. The
range of topics examined illustrates, in a very compelling manner, how technology is reshaping wide swaths of markets in
digital environments-and the rapidly evolving role of marketing in these markets. These changes raise a number of new
challenging questions, but also represent a significant opportunity for scholars in marketing and information sciences. In this
commentary we share our perspective on topics discussed in this Special Issue and also share ideas for advancing current and
future research in this area.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

: Springer., Jan. 2020

Deskripsi Fisik

6 Lembar; Tabel

Bahasa

English

ISBN/ISSN

0092-0703

Klasifikasi

NONE

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

Vol. 48, Issue 1

Subjek

Technology-enabled interactions
digital environments

Info Detail Spesifik

Artikel Elektronik

Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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