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E-Jurnal

IMPRESSION MANAGEMENT BEHAVIOR, INSTAGRAM USAGE INTENSITY AND FOODSTAGRAMMING BEHAVIOR RELATIONSHIP: CASE OF TÜRKİYE. e jurnal

Changes experienced throughout human life, along with the development of technology and social media tools, also affect human behavior. In this change and development process, people adapted to social media tools and started to use them for various purposes. Increasing interest in gastronomy, which is a popular field, and the intensity of Instagram use have progressed in parallel, but there have not been enough academic studies that deal with human behavior. In this context, this study was conducted to evaluate the relationship between impression management behavior, Instagram usage intensity, and foodstagramming behavior, based on the deficiency in the existing literature. In addition, it is aimed that the study will provide up-to-date information to the literature and practitioners and contribute as a guiding resource for the future. In the study, research data were collected from 407 people who volunteered to participate in the research between January 1st and June 1st, 2023, using the survey technique and convenience sampling method. In the analysis of the data, descriptive statistics, explanatory factor analysis, correlation analysis, regression analysis, t-test, and ANOVA were used. In the study, it was determined that the variables were related and effective with each other and some differences were found. As a result of the study, theoretical and practical results for future studies were discussed and suggestions were made

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Informasi Detail
Judul Seri
-
No. Panggil
-
Penerbit
: Erciyes Akademi.,
Deskripsi Fisik
-
Bahasa
English
ISBN/ISSN
2757-7031
Klasifikasi
NONE
Tipe Isi
-
Tipe Media
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Tipe Pembawa
-
Edisi
Vol. 37 Issue 3
Subjek
IMPRESSION management
Info Detail Spesifik
p999-1021. 23p.
Pernyataan Tanggungjawab
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