Artikel Jurnal

BTS's Pandemic Hits and Their Implications: Discursive Re-vitalization of Neoliberal Hegemony in K-pop Industry. (E-JOURNAL)

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This study critically examines whether BTS poses counterhegemony to the dominant Western popular culture as the literature claims. Investigating its recent hit music videos during the COVID-19 pandemic, I claim that BTS resuscitates the neoliberal hegemony in its seemingly empowering, positive messages and helps revive narratives of neoliberal biopolitics. Reviewing how hegemony becomes naturalized by cultural and psychological measures in broader political economic contexts, I reveal how BTS's positive messages in bright audio-visuality relegitimize neoliberal mantras that help manage the crisis.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

330.112 GOO b

Penerbit

Los Angeles : University of Southern California, Annenberg School for Communication & Journalism, Annenberg Press., 2023

Deskripsi Fisik

7139–7160 hlm ; 22 lembar

Bahasa

English

ISBN/ISSN

1932-8036

Klasifikasi

330.112

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol. 17

Subjek

political economy

Info Detail Spesifik

Document Type: Article

Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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