News has parts and each part gives information about what happened and what happens . For that reason , the study focuses on the second part of news which is lead . Lead is somehow short and brief in order to shed light on some points of the news leaving other points to the paragraphs that come after . To explain the pragmatic aspects of leads , this study shows the influence of using maxims and how violating the quantity maxim never hinders the message of introducing the news with general ideas in leads . The study also states the use of speech acts which have the sense of informing more than the other ones . The data of analysis is about three American agencies with forty-five samples of news about different matters in breaking news .