Artikel Jurnal

Does good marketing cause bad unemployment? (e-journal)

---

Questionable methods for increasing nominal wages reduce real wages (i.e., buying power) by creating inflation, shortages, lower quality, and long-term unemployment. To increase real wages (i.e., the ability to buy more), economic principles prescribe increasing productivity (i.e., greater output from less input). In contrast, marketing principles prescribes increasing the value of output (i.e., greater customer benefits) through innovation. Beyond increasing real wages, innovation spawns new occupations better matching individuals with skills and providing greater nonmonetary benefits (i.e., job satisfaction). Unfortunately, threatened entrenched incumbents often solicit protectionist legislation claiming negative externalities (e.g., short-term unemployment, lower wages, and burdens on society). Innovation does require labor to move from inferior to superior organizations (i.e., unemployment). However, protectionism only delays and dramatically aggravates the inevitable trauma associated with progress, as worker skills, firm practices, and buyer welfare fall further behind. Recent attacks demonizing Wal-Mart (e.g., the dubious Vlasic pickle claim) epitomize this situation--they are archaic vanilla protectionism, menacing both imperiled consumers and every consumer-driven business.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

331.137 SHU d

Penerbit

: Institute for Operations Research and the Management Sciences., 2007

Deskripsi Fisik

1-17 hlm ; 17 lembar

Bahasa

English

ISBN/ISSN

0732-2399

Klasifikasi

331.137

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

Vol. 26, Issue 1

Subjek

market economy

Info Detail Spesifik

Document Type: Article

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar