Web Design on a Shoestring

Carrie Bickner. 2004. Indianapolis, IN: New Riders Publishing. [ISBN 0-7357-1328-6. 215 pages, including index. $24.99 USD (softcover).]

The subtitle of Carrie Bickner's Web design on a shoestring could have been "Dare to do less, but do it well." Web design on a shoestring offers an engaging, informative look at how to create an attractive and effective Web site with limited personnel, time, and money. Her shoestring design principles can be applied to "every aspect of web production: project management, usability, design, copywriting, hosting, and post-launch maintenance" (p. xiv).

The book's organization is modular, so each chapter can be read on its own. But I highly recommend reading the Introduction first. It presents the rationale and concepts behind the book, provides an overview of the book's organizational structure, and introduces you to the conversational style that makes Bickner such a pleasure to read: