Artikel Jurnal

Are students customers? The metaphoric mismatch between management and education. e-jurnal

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Many educational institutions have reconceptualized their relationships with students to conform with principles of total quality management (TQM). One facet of this orientation has been to portray students as customers and treat them accordingly. The metaphor of students as customers does place students at the center of the educational process, where they belong. This advantage, however, is outweighed by the dissimilarities between commercial transactions and education. Placing education on the level of a commercial transaction compromises the goals of education by (1) defining customers too narrowly, (2) confusing short-term satisfaction with long-term learning, and (3) insufficiently accounting for student-teacher interaction.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

: Project Innovation Austin LLC., 1995

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

0013-1172

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol. 116, Issue 2

Subjek

Education; Social sciences

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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