The current research aimed to identify the effect of a proposed program based on textual standards on developing persuasive essay writing skills among students of the Journalism Department, Faculty of Mass Communication - Beni Suef University. Therefore, the researcher followed the experimental design with one group, and the research group consisted of (32) male and female students from the Journalism Department, Faculty of Mass Communication - Beni Suef University. In the pre- and post-measurement of persuasive essay writing skills as a whole in favor of the post-measurement; which means the effectiveness of the proposed program based on textual criteria in developing the persuasive essay writing skills of the research group.