One purpose of this paper is to present a concept of intercultural communication skills. It describes the international online debate as a method of long distance learning in marketing and management education, and as a way to promote the discourse about sustainability. While such online debates have been part of the curriculum at a few U.S. and German universities for some time, they were introduced in Russia and China only recently. Empirical findings indicate that these international online debates may be a factor in raising the intercultural awareness and sensitivity of their participants in the framework of sustainability topics. Thus, these debates may be regarded as an educational instrument that contributes to better communication conditions across countries and cultures, and could play a role in globalizing business curricula.