Artikel Jurnal

Money priming affects consumers' need for uniqueness. e-journal

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We conducted 3 studies to investigate the effect of money priming on consumers' need for uniqueness. In Study 1, we found that when choosing products, consumers who were primed with money had a stronger need for counterconformity, compared to those who were not. In Study 2, we found that the meaning of money linked to the amount of money moderated the effect of money concept on consumers' choice of innovative products, and that the likelihood that individuals primed with a large amount of money would choose unique products was significantly higher than that of both those primed with a small amount of money and the non-money-primed control group. In Study 3, we found that social distance mediated the influence of money concept on the consumers' need for uniqueness. Overall, the results showed that consumers who are primed with money perceive greater social distance and have a stronger need for uniqueness.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

332.41 MAL m

Penerbit

Palmerston North : Scientific Journal Publishers, Ltd.., 2017

Deskripsi Fisik

105-114 hlm ; 10 lembar

Bahasa

English

ISBN/ISSN

0301-2212

Klasifikasi

332.41

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol. 45, Issue 1

Subjek

money

Info Detail Spesifik

Jenis Dokumen: Author abstract; Report

Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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