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Social Entrepreneurship Versus Conventional Entrepreneurship: How Entrepreneurship Orientation Moderates the Effects of Human Capital and Social Capital Signals on Media Crowdfunding Success. e-journal

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Given the importance of crowdfunding in the media sector, this study investigates how to make media crowdfunding campaigns successful. Based on institutional theory, this study argues that, because social entrepreneurial projects create greater social values and thus more easily earn legitimacy, they are considered more meaningful and worthy than conventional entrepreneurial projects. Accordingly, this study hypothesizes that social entrepreneurial projects are more likely to achieve funding goals and that the quality signals of human capital and social capital are less important for the success of social entrepreneurial projects than for conventional entrepreneurial projects. This study's analysis of 630 media crowdfunding projects in South Korea found that social entrepreneurial projects are more likely to succeed than their conventional entrepreneurial counterparts. Social entrepreneurship orientation also negatively moderates the effects of some human capital and social capital signals on the success of media crowdfunding.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

338.04 CHA s

Penerbit

Los Angeles : University of Southern California, Annenberg School for Communication & Journalism, Annenberg Press., 2023

Deskripsi Fisik

755–779 hlm ; 25 lembar

Bahasa

English

ISBN/ISSN

1932-8036

Klasifikasi

338.04

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol. 17

Subjek

ENTREPRENEURSHIP

Info Detail Spesifik

Document Type: Article

Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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