Artikel Jurnal

Techno-Entrepreneurship as Identity Construction for the Indonesian Generation Z. e-journal

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This article addresses ways in which members of Generation Z construct identity as techno-entrepreneurs by using livestreaming applications. Drawing on quantitative and qualitative assessments of surveys, interviews, documents, and observations, the authors show how visual and verbal conduct based on expressions, interaction, communication, and transactions was used for informal educational purposes by techno-entrepreneurs in their daily lives. On the micro level, members of Gen Z construct self-images as entertainers and businesspeople who need self-recognition and build relationships with viewers. On the meso level, identity emerges via community cohesiveness and a community of talent, and by streaming pop culture. On the macro level, Gen Z follows social and cultural issues and engages in global citizenship while responding to streaming business opportunities. Livestreaming fosters Gen Z's identity construction and shapes the role of influencers in the development of techno-entrepreneurship.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

338.04 HID t

Penerbit

Brooklyn New York United State : Berghahn Books, Inc.., 2020

Deskripsi Fisik

30-56 hlm ; 27 lembar

Bahasa

English

ISBN/ISSN

2041-6938

Klasifikasi

338.04

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol. 12, Issue 2

Subjek

ENTREPRENEURSHIP

Info Detail Spesifik

Document Type: Article

Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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