This stimulating new textbook has been written because, in the words of its authors, "when viewed together marketing and entrepreneurship are always marginalised in the context of any one field". Therefore, for anyone interested in these issues, there is always the difficulty of trawling through an extensive range of disparate and frequently unrelated literature fields to locate relevant work. The authors have solved this problem with this volume by bringing together the diverse literature linking marketing and entrepreneurship with supporting contributions from the fields of management, marketing. entrepreneurship and small business.