We examined the effect of sense of entitlement on students' entrepreneurial intention, and assessed attitude toward entrepreneurship as a mediator and authenticity as a moderator of this relationship. Data were collected from 265 Chinese undergraduate students. The effect of sense of entitlement on participants' entrepreneurial intention was supported. In addition, attitude mediated the link between the sense of entitlement and entrepreneurial intention, and authenticity moderated this link. We explored how participants' sense of entitlement that stems from personality traits relates to their entrepreneurial intention, and our results have implications for improvement of entrepreneurial intention and practice.