The determinants of entrepreneurial activity: implications for marketing. e-journal

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The determinants of entrepreneurial activity: implications for marketing. e-journal

Morris, Michael H. - Nama Orang; Lewis, Pamela S. - Nama Orang;

A study was conducted to determine the relationship between entrepreneurship and marketing. Entrepreneurship was defined as a phenomenon at the individual, organizational and societal levels, while marketing was considered as a fundamentally entrepreneurial activity. The results show that entrepreneurship is caused by environmental determinants which may be classified into infrastructure, turbulence and personal life experiences. The influence of these determinants on the nature and role of marketing at the micro and macro levels are discussed.

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Judul Seri: -
No. Panggil: 338.04 MOR t
Penerbit: : Emerald Group Publishing, Ltd.., 1995
Deskripsi Fisik: 10 hlm
Bahasa: English
ISBN/ISSN: 0309-0566
Klasifikasi: 338.04
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: Vol. 29, Issue 7
Subjek: ENTREPRENEURSHIP
Info Detail Spesifik: Document Type: Article
Pernyataan Tanggungjawab: -

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