Artikel Jurnal

Role of Marketing and Construction in Economic Development: Lessons for Emerging Economies. e-journal

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This paper reviews the relationship between marketing, with focus on international marketing, and economic development based on existing theoretical and empirical studies. There have been different stances on the relationship. It is, however, argued that engagement in effective marketing in general and international marketing in particular is much needed for the economic development process in most developing countries. Primary theoretical insights for government policies that support the integration of developing countries into the international market are also discussed in this paper. The paper concludes with an observation that infrastructure support provided by the construction industry is essential for trade to take off via the marketing route to spur economic development particularly in the developing countries.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

338.9 PHE r

Penerbit

Karachi Pakistan : Knowledge Bylanes., 2012

Deskripsi Fisik

14 hlm

Bahasa

English

ISBN/ISSN

1819-6462

Klasifikasi

338.9

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol. 7, Issue 1

Subjek

Economic development

Info Detail Spesifik

Document Type: Author abstract;

Pernyataan Tanggungjawab

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Versi lain/terkait

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