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'Going Local' as a Strategy to Enter Arab National Television Markets: Examples from Lebanon and Jordan. E-JOURNAL

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Nascent Jordanian television stations want to distinguish themselves from state-owned Jordan TV and pan-Arab satellite channels by announcing their intention to broadcast mostly 'local' items of interest. In Lebanon, several terrestrial stations concentrate heavily on news items from certain Lebanese regions in order to cater to diverse sectarian audiences. Despite some differences, these two examples have in common their focus on local issues as a strategy to enter or survive in a competitive national television market. In this paper we examine definitions of the term 'local' that are inherent in those strategies and their societal implications. We look at different aspects of 'local' coverage as defined by TV producers and how these actually translate into content. By taking Lebanon and Jordan as examples, the paper seeks to assess whether 'going local' is a promising strategy to fill the gap between pan-Arab and protocol-oriented national news.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

: Middle East Journal of Culture & Communication., 2010

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

1873-9857

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol. 3 Issue 1

Subjek

TELEVISION broadcasting
TELEVISION stations
TELEVISION producers & directors
PUBLIC JOURNALISM

Info Detail Spesifik

p43-62. 20p. 2 Graphs.

Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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