Public relations involves the cultivation of favorable relations for organizations and products with its key publics through the use of a variety of communications channels and tools. Developing a public relations strategy is instrumental to influencing the public image of an organization. A good strategy can help build rapport with customers, employees and the general public. This book establi…
Public relations and journalism have had a difficult relationship for over a century, characterized by mutual dependence and – often – mutual distrust. In recent years, developments in corporate Public Relations and in political communications mean that the news media outlets are less and less important to the persuaders. The communications business is often able to bypass the gatekeepers. …
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