This article addresses ways in which members of Generation Z construct identity as techno-entrepreneurs by using livestreaming applications. Drawing on quantitative and qualitative assessments of surveys, interviews, documents, and observations, the authors show how visual and verbal conduct based on expressions, interaction, communication, and transactions was used for informal educational pur…
Through an ethnographic analysis of an obscure commodity--the Maine sea cucumber--I explore entrepreneurship as a practice, rather than a set of attitudes. The sea cucumber trade creates a transnational network that reaches from rural Honduran villages, to Maine, to Asia. Many participants in this network might be called "entrepreneurs." I address two key questions: What do entrepreneurs do? An…
This article argues that social entrepreneurship has not yet been adequately defined even though it is increasingly being used in social change/development practice. Muhammad Yunus, creator of the Grameen Bank and microlending, and Bill Drayton, founder of the global change agency Ashoka, have practiced social change through social entrepreneurship for more than 30 years. Increasingly, the deve…
Given the importance of crowdfunding in the media sector, this study investigates how to make media crowdfunding campaigns successful. Based on institutional theory, this study argues that, because social entrepreneurial projects create greater social values and thus more easily earn legitimacy, they are considered more meaningful and worthy than conventional entrepreneurial projects. According…
Marketing and entrepreneurship have long been recognized as two key responsibilities of the firm. Despite their tight integration in practice, marketing and entrepreneurship as domains of scholarly inquiry have largely progressed within their respective disciplinary boundaries with minimal cross-disciplinary fertilization. Furthermore, although firms increasingly undertake their marketing and e…
Our study presents the connection between extraversion, entrepreneurial intention, and perceived social support among college students, and draws from entrepreneurial event models, career choice theory, resource dependence theory, and buffer theory. We aimed to construct a relationship model linking extraversion, perceived social support, and entrepreneurial intentions, focusing on perceived so…
Picture yourself in Beijing, specifically Zhongguancun, China's Silicon Valley, enjoying a coffee in a lively café turned coworking space. Around you, young and ambitious entrepreneurs--mostly men in their twenties--are hard at work on their laptops, coding their latest apps or polishing their presentation decks. Now, let's switch to a peaceful village in the northern Shandong province, wher…
Policy communication network structure can be taken as a result and as a target of policy communication on social media. This study explores the communication network of the Mass Entrepreneurship and Innovation policy on social media, using social network analysis, to investigate the relationships that were constructed as a result of policy-related interactions, through visual and quantitative …
Digital entrepreneurship is often positioned as a way for women to "have it all." This is exemplified in the rise of multilevel marketing companies (MLMs) that rely heavily on the Internet to recruit and sell and are often targeted toward women. However, MLMs are often derided as pyramid schemes. This qualitative study aimed to examine how MLMs leverage their websites to rhetorically frame MLMs…
The rise of capital alliances and persistent state governance have profoundly shaped social media entrepreneurship in China. Through a qualitative analysis of 294 confession posts on Weibo, this study explores the self-disclosure of Chinese bloggers' entrepreneurial experiences. Considering Foucault's contention on confession, I argue that this wave of blogger confessions reflects bloggers' sub…