Does good marketing cause bad unemployment? (e-journal)

Questionable methods for increasing nominal wages reduce real wages (i.e., buying power) by creating inflation, shortages, lower quality, and long-term unemployment. To increase real wages (i.e., the ability to buy more), economic principles prescribe increasing productivity (i.e., greater output from less input). In contrast, marketing principles prescribes increasing the value of output (i.e.…

STATES AND MARKETS IN AN ERA OF GLOBALIZATION (e-journal)

Abstract The paper considers how states and markets shape one another at the national and world-system levels and how globalization is transforming that relationship. This process is illustrated through a review of research on liberal, social rights, developmental, and socialist states in the postwar capitalist economy. These state models were reconciled with expanding international markets thr…

Advertising's new audiences: consumer response in the new free market economi…

This study investigates the structure of consumer beliefs and attitudes toward advertising in a leading-edge, new market economy of Central and Eastern Europe--the Czech Republic. Based on a national sample, Czech consumers' beliefs about advertising's informational value and its role in the nation's economy explained their attitudes toward advertising significantly. Our data also revealed five…

The consumer production journey: marketing to consumers as co-aproducers in t…

New digital technologies not only support consumers in better fulfilling their own consumption needs but also enable them to create greater value for other consumers. These new consumer co-production activities, collectively referred to as the sharing economy, require firms to rethink their role in the marketing value creation process. Firms need to define new marketing actions that create v…

Pioneering e-sport: the experience economy and the marketing of early 1980s a…

This article sets out to historicize the development of e-sport (organized competitive digital gaming) in the early 1980s using three new conceptual frameworks. We identify e-sport as an accompaniment of the broader embryonic gamer culture, a hallmark of the "experience economy" concept, and as a succession of consumer practices whose development was coterminous with the rise of event marketing…

Presidential signaling in a market economy. (e-journal)

Edisi

Vol. 35, Issue 4

ISBN/ISSN

0360-4918

Deskripsi Fisik

718- 735 hlm ; 18 lembar

Judul Seri

-

No. Panggil

-